It’s one of the first questions I get: “Hey Mateusz, how much for a website?”
And while it’s tempting to throw out a number, the truth is: there is no universal price.
Asking “how much is a website?” is like asking “how much is a car?”
It could be a used hatchback or a fleet of custom vans.
In this post, I’ll break down what actually drives the cost and how I price projects—no retainers, no packages, no fine print.
Why One Price Doesn’t Fit All
A website isn’t a commodity. The cost depends heavily on:
- Scope – Number of pages, sections, and content types.
- Goal – Is it just a digital business card, or a sales machine generating leads?
- Design – Custom-crafted from scratch or a template tweak? (I do custom).
- Tech Stack – I hand-code solutions. No WordPress bloat, no drag-and-drop limits.
- Features – Blog, e-commerce, booking systems, API integrations, custom forms.
- Content – Do you have copy and photos ready, or do we create them?
- Technical Specs – Speed optimization, advanced SEO, accessibility, analytics setup.
That’s why my answer is usually: “It depends. Let’s talk about what this site needs to do.”
How I Price Projects – No Black Boxes
I don’t do “Basic / Standard / Premium” packages.
Every business is different. My process is simple and transparent:
1. The Briefing
We talk (call or email). You tell me:
- What your business does.
- The site’s purpose (credibility, sales, campaign landing page).
- Specific requirements (integrations, languages, special features).
2. Scope Breakdown
I break the project into clear phases:
- Design (UX/UI concept).
- Development (Coding the frontend).
- Deployment (Integrations, testing, launch).
3. Time Estimation
I estimate the hours for each phase.
My rate is 120 PLN/h (approx. $30/€28), but think of this as a calculation tool, not a ticking clock.
4. Fixed Project Fee
Based on the hours, I give you one fixed price for the entire project.
You know exactly what you’re paying for. No guessing what “15 dev hours” looks like.
5. No Surprises
If the scope changes mid-project (new ideas, extra pages), we discuss the budget impact before I do the work. No hidden bills.
What Actually Costs Money?
To help you gauge if you need a “simple site” or a “complex project”, consider these factors:
1. Content Volume
A single landing page is very different from a site with:
- Home page
- Service pages
- Blog / Resources
- Portfolio / Case Studies
- Team section
- Legal pages
More unique layouts = more design and coding time.
2. Functionality
A static brochure site is affordable.
Costs go up when you add:
- CMS integration (like Sanity)
- Advanced filtering/search
- User accounts
- Third-party API connections (CRM, payments, newsletters)
3. Design & Brand Fit
We can keep it simple, or we can go premium:
- Custom interactions and animations.
- Tailored iconography and graphics.
- Deep UX analysis of user flows.
If you want a site that stands out from the template crowd, it requires creative time.
4. Performance & The “Under the Hood” Stuff
I don’t use builders. I write clean, semantic code.
- Speed: Light, fast-loading pages enhance SEO and user experience.
- Longevity: Code that is easy to maintain and scale in 6, 12, or 24 months.
This technical quality is standard in my work, but it takes more skill than installing a plugin.
”Why can’t you just give me a ballpark range?”
Honest answer: I don’t want to mislead you.
Putting a price table on a website is marketing fluff.
Two “5-page websites” can have vastly different complexities depending on the design and functionality.
Instead, I offer a simple deal:
- You tell me what you need.
- I tell you exactly what it costs.
No subscriptions. No “starting from…” prices that mean nothing.
What You Get (More Than Code)
The price covers a partnership, not just a file delivery.
- Strategy: Organizing your content and structure.
- Design: A look that fits your brand, not a generic theme.
- Development: Robust, hand-coded frontend.
- SEO Foundation: Technical setup for Google.
- Launch Support: Testing on devices, domain setup, and handoff.
So, how much will your website cost?
The easiest way to find out: Contact me.
You don’t need a 20-page RFP. Just tell me:
- What you do.
- What you need the site for.
- What materials you have (logo, text).
- Any “must-have” features.
I’ll ask a few questions, propose a solution, and give you a solid quote.
Let’s build something that works for your business.